VisitFlimby.com – Home of New Balance

Limited release of our new 577 project with SNS/Milkcrate Athletics at Footpatrol in London tonight at 7pm. Be there.

We’ve teamed up again (for the 5th round) with Sneakersnstuff who have brought a long time friend Aaron LaCrate and his legendary brand Milkcrate Athletics to the party. The 577 in grey (sns) and the 577 multi-coloured pack (milkcrate) are both hand made in the famous New Balance factory in Flimby, England. You can read a full interview with the fellas and see a video of Aaron talking more about the project over on the SNS site here.

Global Launch is 31st March.

This weeks ‘Friends of Flimby’ are Norse Projects in Denmark that was founded in 2004 by Tobia Sloth, Anton Juul and Mikkel Grønnebæk. Norse was built around the idea to provide a retail space for like minded people with interests in skateboarding, art, design and music; an idea that was non-existent in the Copenhagen landscape at the time. Check out our interview here.

This Friday, our ‘Friends of Flimby’ is ‘Afew Good Things’ based in Düsseldorf, Germany – check out our interview here.

Here is a preview the latest shoes to come out of Flimby – ‘The Road to London’ pack.

Keeping it solid, the two 576 models feature suede and waxed canvas uppers. White mid-soles and gum outer soles with subtle color combos with gold thread accents. A special ‘The Road To London’ tag has been placed on the tongue and on the in-soles reading:

The road to London.
It’s a long road. A road
littered with milestones
of innovation and design.
A road we’ve run together.
Up hills, over obstacles
and through time.
Slowly winding towards the
capital. The New Balance
576. History has a habit
of repeating itself.

The shoes will be with our Friends of Flimby in March – keep them eyes peeled…

This week’s ‘Friends of Flimby’ are 24 Kilates over in Barcelona, Spain – check out our interview with them here.

Fresh out is this New Balance Excellent Makers film that launches with in-depth views of the New Balance factory in Flimby and points of view from our Excellent Makers – we particularly like Billy Edgar’s cameo at the end with his own 576.

This week’s ‘Friends of Flimby’ are none other than Overkill in Berlin, Germany who have been stocking NB since 2004 – check out our interview here.

So our automatic ‘pulling out of the hat’ winning generator had a malfunction (that and we’ve just been too busy) but it’s on… we have a winner of our first competition – to win a year’s worth of Made in UK New Balance shoes, drum roll please… and it’s avid fan Andrew Pearcy from Barnstable, Devon. Andrew was stoked to hear he’d won the big comp and even sent in some shots of his old collection and his frinds all sporting NB goods. After notification of winning, he said, “Please say this isn’t a joke!? My best pair of 1500′s are looking a little tired! What a cracking start to the year.”

Thanks to everyone who entered and stay tuned for the next competition posting soon.

Our factory in Flimby gets taken over by 150 extras for our new TV/Cinema campaign.
Check a write up here at The Times and Star newspaper.

They go on to write: “Shoe firm New Balance, which has a factory at Flimby, commissioned the advert to coincide with the company’s 30th year of manufacturing in West Cumbria and the launch of its second generation of New Balance 1080 shoes.

The company advertised for 100 local people to take part in return for a fee and free food.

Liam Burns, New Balance spokesman, said that many of those taking part represented local running clubs.

The advert also features English 1,500m runner and Olympic hopeful Tom Lancashire.

The TV campaign will begin in April.

It was filmed around the Lake District, in Maryport and at the New Balance factory in Flimby.

The advertisement will show a runner making his way around the area looking glum as 100 happy runners pass him in the opposite direction.

He turns to follow them and ends up at New Balance, where he finds that “happy feet make happy people”.