Q: Wherst Flimby? A: In Cumbria, North West England - home of New Balance
FACTOID: Did you know that during the American War of Independence Whitehaven was briefly invaded by American forces? Father of the US Navy John Paul Jones, born in Kirkbean Dumfriesshire just a short sail across the Solway Firth, raided the town in April 1778.
11 Questions with… The Good Will Out

The Good Will Out
Händelstraße 41  50674 Cologne, Germany

0221 99390722 / Website

When did you open your shop and also when did you start stocking NB?
We opened in 2008. Of course we stocked NB right from the start.
 
What/who inspired you to start retailing?
Being collectors for many years, we always wondered why it was so hard to get the models we liked in our area. We then simply decided to open up our own store.
 
What made you pick high end street wear to form your concept around?
It’s better to sell the stuff which you like to wear yourself.
 
What is unique about your retail?
Small shop in a listed building… from sneaker enthusiasts for sneaker enthusiasts…
 
What has changed since you opened it?
Nothing much, besides a small apparel section we started about 2 years ago. One more thing…we opened a Sneaker Museum last year. There have been two exhibitions so far, more to come.
 
What is your perception of NB as a brand?
An honest, authentic and classic brand with a long heritage. Still manufacturing in UK and USA, that is unique!
 
If you were a NB shoe, which one would you be and why?
Do you have slippers in your portfolio? :)
 
What do you like about Flimby made shoes?
Exactly that!
 
What shoe do you wish NB would bring back?
There were some very pretty MT580s mid 2000.
 
Do you have a favourite NB collaboration?
The M577GPI from Sneakersnstuff is very nice. Always like different tones of one color on a sneaker.
 
What is your favourite current Flimby shoe?
That would be the 577!

Our People

Roy Bell, one of 'The Cutting Room Boys'

See here »