Caliroots
SFD Sneaker Store, Regeringsgatan 77, 111 39 Stockholm, Sweden
+46 8 22 40 70 / Website
When did you open your shop and also when did you start stocking NB?
We opened in 2003 and started with NB in 2004.
What/who inspired you to start retailing?
Design and art, the finer things in life.
What made you pick high end street wear to form your concept around?
It came naturally, we work with brands and gear that we like personally.
What is unique about your retail?
A unique mix of brands and personal vibe. Personal service that make you feel welcome.
What has changed since you opened it?
First it was one store, now we have 3 different stores and online retail. Bigger and better.
What is your perception of NB as a brand?
High quality runners!
If you were a NB shoe, which one would you be and why?
The 577, one of the cleanest sneaker silhouettes made.
What do you like about Flimby made shoes?
Craftmenship, quality and dedication.
What shoe do you wish NB would bring back?
The M850BO in blue and orange.
Do you have a favourite NB collaboration?
Concept 999.
What is your favourite current Flimby shoe?
The grey 1500´s.
