Like any company that relies on a local workforce for a specific skill-set that spans over the past 100 years or more, New Balance in Flimby relies on itʼs team and their hard earned craft to produce the very best, highest quality, hand produced technical running and lifestyle shoes. Most of these skills theyʼve developed since they left school, many moons ago. Many have been in the shoe industry for over 30 years or more and that makes our production teams and all of our staff very valued – an integral part of how our heart beats.
These skills canʼt be bought or gained over a few weeks. It takes years of working with expensive materials such as our fine grain leathers and pigskins to be able to read the grain, gauge the thickness and densities of leathers and judge what parts of the skin will work best on different panels of a shoe. The rear heel cup of a 1500 demands a totally different approach to that of a 577 for example. This degree of knowledge goes full circle from cutting room, to sole assemble, the ladies in embroidery – even down to the boys packing and shipping out from the warehouse. Without everybody taking pride in what they do and working as a dedicated team, you wouldnʼt have such glorious ʻMade in the UKʼ products delivered to your doors (even shores).
As a brand that never needs to shout or blow its own trumpet, we let our products do the talking and Flimby remains true to New Balanceʼs core values as a family business which espouses the unique values of the British quality, our long heritage, our R+D, our workforce, and our very own sense of humour to our beautifully functional shoe collections. People matter, our staff matter.