Q: Wherst Flimby? A: In Cumbria, North West England - home of New Balance
FACTOID: Did you know that William Wordsworth attended the same school in Cockermouth as Fletcher Christian – Cockermouth Grammar School.

  • Meet Wayne

    A Pigeon Racer

    Keeping the New Balance production crews in-check and keeping his pigeons in order are much the same. Wayne approaches both our shoes, our staff and his passion of pigeon racing with much the same vigour and dedication. You could say heʼs some kind of Sheperd, watching over his flocks.

  • The Vault

    Hidden Treasures

    Hidden in the back rooms of our Flimby Factory is where Chris and Dave sweat over our collection of special colab make-ups - the shoes youʼve heard about but might not ever seen. The Vault is a permanent record of what weʼve produced over the last few decades with an unprecedented line up including Solebox, Size?, Hanon, Collette and Norse Projects – to name but a few!

  • What to do

    In the Area

    Come to Cumbria to taste the home of New Balance and get a feel for the surrounding area that makes our shoes so special. Thereʼs magic in them there hills...

  • Friends of Flimby

    Made in UK

    One thing that makes our 'Made in UK' sneakers so special, are the people that believe in them and promote and sell our wares. We are proud of our retail partners so weʼve interviewed a few... coming soon.

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“Oh, I do like to be beside the seaside…”

Fancy a pint?

Fancy a pint?

If you come to Flimby, see some suggestions of where to stay or where to drink fine ale here ».

Fancy a walk?

Fancy a walk?

Our local guide to what you can get upto in and around Cumbria. View here »

Fancy a pair?

We interview our select panel of proud retail partners – our 'Friends of Flimby' who are happy to serve you our finest ‘Made in UK’ garms. Proud establishments like Wood Wood and Norse in Denmark, Sneakerstuff from Sweden and Overkill, The Good Will Out and Afew from Germany. Click above or learn more about our shoes here »