The most enduring technical running series in the 80’s and 90’s has now gained cult status with New Balance sneaker connoisseurs around the world. In 1982 the 990 was the first athletic shoe priced at $100 and after technical advances and product innovations the 991 was created in 1999. Since then the shoe has become the foundation for the ‘990 series’ while the 991 has retired into lifestyle boutiques around the world.
M576RBT (Roy Bell)
M576BET (Billy Edgar)
M576AMT (Andy Mandle)
Easily one of the most recognisable and copied New Balance silhouettes, the 576’s story stretches back to the late ’80s when the model made its debut appearance without the extensive running press ads or bombast of previous breakthroughs from the brand. Excess stock from the 675 sole unit was given to a designer in the Boston office who altered the materials and the colours of the upper and the 576 was born. Now it has developed iconic status in the sneaker world and has become the discerning choice from Tokyo to New York.
From its birth in 1989, the 577 was the cream of the crop of supportive trainers for runners and today can still be seen on a select few who feels it remains unsurpassed. The ENCAP sole unit in different densities was just part of the shoe’s supportive selling points and now the stealthy shape of the 577 has built momentum as an all-time classic across different audiences. Few can contest that the non-nonsense panelling and premium feel a UK-made pair of 577s constitutes a design classic, and in its NG (navy/grey) original makeup, it’s a strong ambassador for the brand.
The New Balance 1500 design remains a fan-favourite, and when it was launched it claimed to be ʻThe closest thing yet to the perfect running shoeʼ. This iconic runner broke the mould on its debut in late 1988, with the composite materials in the midsole making it one of the most resilient and technically advanced running shoes ever made — the ENCAP-midsoled, triple-density Evathane padded, performance piece with the menacing angles was a break from the familiar New Balance shape but maintained the prestige of the earlier 1300 model, with a heavy-duty price tag to match.
In 1979 after the success of the 320 New Balance needed a new breakthrough lightweight design to allow the company to continue to grow. The 620 was the first to break the $50 price barrier and was dubbed “The most technically advanced running shoe on the market” by Running Magazine. The new materials and new design helped propel the company forward and paved the way for the 420.