‘The Heart and Sole of Flimby’ – a New Balance film offering a snapshot into its UK factory
New Balance has launched a film which gives viewers a sneak-peek into its factory in Flimby, Cumbria. For the first time, you are able to find out the story behind what goes into making a pair of ‘Made in UK’ shoes through this unique film titled ‘The Heart and Sole of Flimby.’
The POV film follows the step-by-step manufacturing process of a pair of New Balance’s 577 Farmers’ Market shoes. Inspired by Farmers’ markets from around the UK, these limited edition shoes live up to their name and celebrate all that is British.
New Balance is the only athletic footwear brand to manufacture in the UK and the film provides rare, behind the scenes access to the workings of a modern day footwear factory.
A limited run of the New Balance Farmers’ Market 577s are available now in select retailers.
Watch the video